I keep looking at all the ads for Father's Day, and it gets me to thinking about all of the long lasting stereotypes out there about gender. The gifts for dads are always things for grilling, hunting, fishing, sports, etc. Just last month we were inundated with ads for moms and Mother's Day. Those ads were for the stereotypical girl things like flowers, candy, pictures of kids and family. I know (as I'm sure you know) many people who do not fit into these traditional stereotypes. It seems that there are fewer and fewer people who fit into these traditional roles, and yet we still look at dolls for girls and trucks for boys. Is advertising and marketing so far behind and stuck in a rut, or have we really not changed so much after all, are we still really locked in this antiquated mindset based on gender?
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