"Two Different Tween Worlds"

Some interesting differences pointed out between girls and boys in the "tween" years (8-12).  I question the validity of the statements of boys being so binary.  While they do seem to answer questions only "yes" or "no", I have found that even this age group and even this gender is well able to multitask.  I believe the multitasking ability in the younger generations is incredible.

Do you agree or disagree with my thoughts on this, or with the posted article?  I'd love to hear your thoughts!  Please feel free to comment!




from:
http://danpankraz.wordpress.com/tag/kids/

BOYS vs GIRLS: the gender differences of #inbeTWEENers

Posted on April 26, 2013

Tweens are often termed the ‘inbetweeners’, caught between the kiddie world that’s focused on fantasy/play and the fledgling world of teenagerdom that’s about self expression within the group. Marketers looking to engage with tweens in todays digital environment need to understand that there are huge gender differences between boys and girls aged 8-12.

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Put simply tween girls are all about the social context, playing in co-operation with their friends as they do things online. Once they hit 12-13yrs however, this co-operation turns into competition. We’re seeing the new digital trend of Instagram beauty pageants where girls post selfies and compete with each other as to who’s hot or not.

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On the flipside, unsurprisingly, tween boys are about adventure, action, gadgets. They’re visual rather than being verbal focused in their interaction. Their gaming world has trained them to focus on a hero character as the social context is less important. They want brands to be quick and to the point, bold colours and graphics and get excited by symbols of achievement as they compete with their friends in everything. Tween boy world is binary – yes or no and they are extremely single tasked focused.

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